If you are doing business in 2020 then you know how important your online presence is. In order for customers to feel comfortable about purchasing your product or service, they like to familiar experience as on other sites. As you are building your site, you should consider these questions and ensure they are available.

What are other people saying

In this culture of rates and recommendations, you should definitely include positive testimonials on your website. AnointedAds.com has a good example of positive testimonials. You can either put the testimonials on yourself or you can embed them from a popular website like Yelp, Thumbtack or even Facebook. These reviews make you look like a reputable business. They lend credibility to your claims for your products and services. If you link them from other sources, they can be verified and can lead to even more archived testimonials. These will help the prospective customer know that you are committed to doing a great job and other people vouch for your company.

How does your product look

This is an easy one. Anyone who buys products wants to see how they look. But how do you provide a picture of your service? If it is a virtual product you can provide samples from your portfolio. If it is a tangible service, you can provide before/after shots. These are always effective. You should ensure the pictures are clear and in good resolution. However, they should not be too large if possible. Pictures over 1MB may load slowly depending on the client’s connection. Photos sized 100KB-200KB should be ideal.

What is included in your service

Services are not all the same. For example, HVAC companies abide by local standards and codes but they provide their services in their own unique way. Be sure to detail on your website the items included in your service. If you are a creative service provider, do you provide a prototype of the design before the final. Do you allow for revisions? How many? If you are a home re-modeler, do you guarantee your timelines? Do you have a warrantee on your work? Is there a possibility for monthly service/maintenance? All these general terms should be visible to help the client make the best informed decision. It is also a plus to have them listed on your site to reiterate them when you speak with the customer. They’ll have the ability to easily compare when they are looking for someone to hire.

Do you provide phone/chat support

Support is a biggie, especially for any monthly service. If a customer feels that you are there to answer questions, they can have peace of mind that if there is a problem, they have a resource for help. Listing a phone number is key (if you can handle the calls that may come in a timely fashion). Many companies with large volume customers only list an email for contact, unless they have a call center or auto-answer service to route calls. If you are not providing phone support, chat can be just as effective. In some cases it is even more effective. Live chat can provide a quick answer right when the customer is ready to make a decision. With most chat services, you can even set times when your staff is available. They can even leave a message if no one is ‘LIVE’ at their specific time.