When Kristi Soomer founded her Toronto-based athleisure brand, Encircled, in late 2012, the guiding design concept was led by her experience as a management consultant who racked up thousands of kilometres in travel a year. “I really wanted pieces that were comfortable and versatile and stylish,” she recalls. Eventually, she set out to create pieces that would speak to her life in a suitcase, figuring that others had the same needs and wants as well.

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